As part of a larger identity update done by e-Types, I was responsible for the development of a set of icons and a new corporate illustration style for the world's largest producer of enzymes, Novozymes.
Novozymes uses info graphics to illustrate and explain the sometimes complicated biological and chemical processes behind their enzyme-based products. The new illustration style was designed to be precise and scientific, yet friendly and simple. Also, it was important that the illustrations could be easily reproduced by any designer in Novozymes' global network.
The colour palette is limited to the company's main colours to ensure a consistent look, no matter where the graphics are used. Splashes of green or white (on a gray background) can be used to emphasise certain elements. The illustrations themselves use two line widths, which allow a degree of detail that is often necessary for explaining complex topics and adds depth and hierarchy to the elements.
At e-Types, 2015