The historic city of Waidhofen/Ybbs is located in a valley next to the Ybbs river. But its people don’t fit the stereotype of closed-minded villagers – instead, the city is home to successful businesses and a thriving cultural center. The minimalistic steel and glass box, designed by star architect Hans Hollein, on top of Rothschild castle, is a testament to this spirit.
The city already had a very good logo and visual identity, but lacked a broader range of visual tools for marketing applications. Together with a team at message marketing, I developed new guidelines that expanded the existing design with a custom-designed font, new colours based on the city’s charming old town and a flexible toolbox for print and social-media.
At message marketing
2020